Asking the client to pay no attention Lorem Ipsum isn’t hard as it doesn’t make sense in the first place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy however, and you’re up to something you can’t win. Whenever draft copy comes up in a meeting confused questions about it ensue.

Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft copy about the client’s business and they will actually read it and comment on it. They will be drawn to it, fiercely.